Société is a strategic insights agency, founded in 2018, providing deep insights to fuel strategy, innovation, branding and marketing. They do this by connecting culture, people and brands. People, because all business is solely dependent on customer choice. Brands, because people buy brands, not products or services. Culture, because all brands are connected to cultural ideas and beliefs.

The visual identity gets inspiration from one of the agency’s core services: studying the customers, understanding their motives, needs and the values, and segmenting them into different groups. Colour blocks, varying with width, were designed to take over all the surfaces of the brand applications, visualising the idea of segmentation and different customer groups.
The logo with its condensed and geometric style shares the vertical design language of the colour blocks. Sharp Sans plays a role as the brand typography, thanks to its minimalist and geometric look and feel, which is in line with the other elements of the identity.