Visual identity for the summer terrace was built using the visual identity system of the City of Helsinki. Rich and vivid colors were chosen from Helsinki’s color palette, and the Helsinki framed logo and Helsinki Grotesk font came from the guidelines. To create a unique and inspiring identity that communicated the atmosphere and theme of the event, we came up with illustrations inspired by the location and the spatial design of the area. Marine theme with wild plant drawings was combined with the perforated pattern, inspired by the square's landmark, National Memorial to the Winter War, by sculptor Pekka Kauhanen. In visual communication and marketing materials, the illustrations took a prominent role, conveying and reinforcing the summer vibes of the terrace.