Guggenheim Helsinki Now was an exhibition unveiling the designs of the international architecture competition for a proposed Guggenheim museum in Helsinki. The exhibition unveiled the final designs submitted by the six shortlisted teams in the Guggenheim Helsinki Design Competition. Visitors to the exhibition were invited explore interactive installations that presented analyses and interpretations of the data compiled from all 1,715 competition submissions, view fifteen designs awarded honourable mentions by the jury, and learn more about the potential impact and programs of the proposed museum. A series of events, talks and workshops designed to engage a range of age groups extended the exhibition content.

Kokoro & Moi was responsible for developing the exhibition identity, along with the graphic design of the exhibition, printed collateral and various marketing material and advertisements.

The visual identity of Guggenheim Helsinki NOW exhibition was inspired by the six finalist architecture proposals, with background illustrations using the shapes of the floor plans of each proposal and color palette consisting of six bright colors. Idea of the museum as a frame or platform that creates a space for art and experimentation, was realised with the selected typography and layout. Sober but bold Architype Renner was used for the frame of the layout, while the titles and the main content utilised the more experimental and architectural choice, Skyhook Mono.