FUNGI

Visual identity for FUNGI, an NFT platform for digital stories.

CHALLENGE

FUNGI is a no-code tool for NFTs, empowering its customers to build, automate, and innovate with NFTs — without writing any code. Creators, brands, and businesses can unlock new economic opportunities and build communities through NFTs while retaining complete control over their products.

Kokoro & Moi was in charge for designing the visual identity for the brand.

FUNGI is a no-code tool for NFTs, empowering its customers to build, automate, and innovate with NFTs.

APPROACH

Identity for FUNGI is straightforward and playful. Illustrations and patterns are inspired by the name, playing with the mycelium of fungi in abstract ways while illustrating the idea of blockchain, a technology that consists of records, called blocks, that are securely linked together. The logo continues the same story, with the letters soft like mushrooms, whose shape is crumpled here and there. A bold but narrow color palette consists of neon green, black and white. The font used in the identity is the nearly-but-not sans ABC Arizona Flare.

Illustrations and patterns are inspired by the name, playing with the mycelium of fungi in abstract ways while illustrating the idea of blockchain.

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ALL WORK

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We are a creative agency transforming brands with bold ideas and progressive concepts. Our focus is on brand identities and brand experiences.

Kokoro & Moi
Sofiankatu 4 C
00170, Helsinki, Finland
+358 9 622 4657
info@kokoromoi.com