BOLT

Visual identity for the campaign envisioning the perfect city

CHALLENGE

Bolt is an Estonian mobility company with over 150 million customers in 45 countries and 500 cities across Europe and Africa. They seek to accelerate the transition from private cars to shared mobility, offering better alternatives for every use case, including ride-hailing, shared cars, scooters and e-bikes, as well as food and grocery delivery.

The Little Big Think Tank campaign invited children to envision the perfect city together with urban planner Lior Steinbeck, who analyzed the children’s visions and contributed his own insights and expertise to the project. The campaign aimed to highlight facts and present ideas for developing better, human-centered cities. The result of this envisioning process was a book and a playmat, where the ideas were brought to life in a visually inspiring form. Kokoro & Moi was responsible for the project’s visual identity, as well as the design and illustration of the book and playmat.

The Little Big Think Tank campaign invited children to envision the perfect city.

APPROACH

For the book, 37 children were invited to share their visions of the perfect city. We designed the book, incorporating a mix of facts, children’s drawings and ideas, and analyses and insights from urban planner Lior Steinberg. The design featured a minimal color palette, using Bolt’s signature green and white. For the bold and playful title font, we chose the serif-style Apris, designed by Schick Toikka type foundry. The book also included engaging, theme-based activities, brought to life with our hand-drawn illustrations.

Another exciting part of the project was a playmat that we illustrated, by using the hand-drawn style we developed for the book. While traditional playmats often emphasize roads and parking spaces, with minimal focus on parks, sidewalks, or bike paths, The Little Big Playmat set out to reimagine this concept. In collaboration with Lior Steinberg, we envisioned a people-friendly city featuring shared mobility hubs, protected bike lanes, pedestrian-friendly infrastructure, and abundant greenery. The final result was a vibrant, detailed playmat depicting a city designed for people, filled with fun, whimsical touches to inspire play and imagination.

Photos: Holger Kilumets