"Bring natural light into your home" is a campaign showcasing the iconic Artek pendant lights and guiding consumers to make their homes more comfortable with the right lighting. The combination of Artek luminaires with the right light source form the right atmosphere, imitating and extending natural light into the home.

Kokoro & Moi was in charge of creating the campaign's visual communication concept and identity and designing the needed campaign materials.

Most of the Artek pendant lights are designed by the renowned master Alvar Aalto in the 1930s-1950s, being unique in shape. We created silhouette illustrations of these beloved and identifiable designs and built settings using luminaires and other Artek products, where we explored bringing natural light into different situations at home. A total of nine different scenes were created, for which we designed the key visuals and used them when executing a wide range of campaign implementations, from printed materials and in-store to online presence and advertising.