ARTEK

Visual identity inspired by the timeless designs that are made to last.

CHALLENGE

Authenticity, longevity, and sustainable use of resources are expected from good design today. For over 80 years, Artek, a Finnish furniture company, has been sourcing materials and manufacturing products responsibly, creating timeless designs that are made to last, using natural and renewable materials. Easy to maintain, repair, and repurpose, Artek products can be kept forever, making the company today more relevant than ever.

Kokoro & Moi designed the visual identity for the campaign that brings out the themes of conscious consumption and tells the story of the company and its responsible practices.

Our work, rolling out during 2020, extends from the design of the visual communication materials to spatial implementations, installations, and exhibitions, as well as the design of the print and online advertising of the campaign.

For over 80 years, Artek has been sourcing materials and manufacturing products responsibly, creating timeless designs that are made to last, using natural and renewable materials.

APPROACH

Visual identity for the campaign found its inspiration from the timeless design of Artek's products. In the applications, the surfaces are "torn" into two parts, with the upper layer showing the new version of the product, and the lower layer showing the old version, combined the way the two images form a single product image. The layers representing the different eras of the same product convey the message of timelessness and longevity of Artek's designs, the products you can buy today, and keep forever.

The color palette consists of three Bauhaus-inspired tones of red, blue, and yellow. Artek's brand typography Futura was used for the texts and slogans, which were provided by the client. Photographer Christian Jakowleff took the product photos for the campaign.

The visual identity juxtaposes the images of new and old Artek products, telling the story of the products that are designed and made to last forever.

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ALL WORK

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We are a creative agency transforming brands with bold ideas and progressive concepts. Our focus is on brand identities and brand experiences.

Kokoro & Moi
Sofiankatu 4 C
00170, Helsinki, Finland
+358 9 622 4657
info@kokoromoi.com