ARTEK

Visual identity for Artek Helsinki’s “Age with Grace” exhibition

CHALLENGE

The “Age with Grace” exhibition at Artek Helsinki highlighted the timeless aesthetic, durability and longevity of an authentic Artek product. The exhibition discussed the care and maintenance of these products: everyday tips and tricks, services and available spare parts. Artek 2nd Cycle products were featured in the exhibition to showcase the long life-cycle of design classics. Kokoro & Moi was responsible for the visual identity and graphic design of the exhibition, with the needed implementations.

The “Age with Grace” exhibition highlighted the timeless aesthetic, durability and longevity of an authentic Artek product.

APPROACH

In addition to using the logo and typography from Artek’s brand identity, a unique color palette was created for the exhibition. A key element of the identity was an illustration inspired by the wood grain pattern of birch plywood, a material frequently used in Artek’s products. This illustration took over the surfaces, including store windows, exhibition elements, and other applications.

A recognizable element of the identity was an illustration inspired by the wood grain pattern of birch plywood, a material frequently used in Artek’s products.

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ALL WORK

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Kokoro & Moi
Sofiankatu 4 C
00170, Helsinki, Finland
+358 9 622 4657
info@kokoromoi.com